“The film you use to punish naughty children with.”-online review of narrative feature film APART FROM THAT

After forming the production agency ForeignAmerican Pictures in 2002, I went on to concept, write, direct, and produce digital and broadcast media for a wide range of clients, including Hillshire Farm, Zillow, Car Toys, Starbucks, Rainier Beer, and Microsoft. During this time, I also co-wrote and co-directed the narrative feature film APART FROM THAT, which premiered at SXSW and went to over 20 film festivals worldwide.

In 2016, I joined the Starbucks Global Creative Studio social media team as a senior writer, collaborating cross-functionally with in-house teams and external agencies on a multitude of social campaigns. In 2017, I led the creative concept and creative strategy behind the #PSLPumpkinHatch Facebook campaign, which garnered 3 ADDY awards. In 2018, I led the creative concept, creative strategy, and production of social content for Starbucks’ first Facebook Group, the Leaf Rakers Society, which won the SHORTY award for “Best Online Community.” It was also known as “the happiest place on the internet,” in some (very reputable) circles.

I currently provide creative concept development and copywriting content for in-store, print, and onsite campaigns at Amazon.